DAYTONA Rising Welcomes CommScope as First Technology Partner in Expanding “We Built Daytona” Marketing Platform.
Daytona International Speedway (DIS) today announced CommScope, Inc., a global leader in infrastructure solutions for communications networks, has become the first technology partner in the expanding “We Built Daytona” marketing platform supporting the unprecedented $400 million DAYTONA Rising redevelopment project.
CommScope will deploy a new communications infrastructure at DIS providing the facility with the bandwidth and flexibility to offer services that will enhance a fan’s experience, as well as improve stadium operations. The “We Built Daytona” platform is designed specifically for partners involved in the construction of DAYTONA Rising and enables them to showcase their involvement through a marketing presence (once their role in the project begins). Financial terms of the agreement were not disclosed.
“We’re thrilled to welcome CommScope to our ‘We Built Daytona’ roster of partners, and we are especially honored to recognize them as the first technology partner for the platform,” said DIS President Joie Chitwood III. “This new infrastructure from CommScope will give us the ability to deliver leading technology services and functions to fans and staff as DIS becomes the world’s first motorsports stadium.”